Visual Design Portfolio

Poster Design

Esto es un Mito, 1996

During my student years, there was a contest among all the communication schools to develop a campaign that would help combat domestic violence in Chile. This contest was organized by a large advertising agency, the country's largest newspaper and a civil security organization.

We came up with a radical proposal to use print material exclusively, with flyers and posters to cover the cities. Our campaign was focused on rectifying the most widespread myths surrounding domestic violence. I designed these type-only posters with a black backgroung as way to stand out from the other visual signs on the street.

Our campaign won the third prize on this event.