Visual Design Portfolio

Logotype Design

mendocom - 1999

This company specializes in Network Security, they provide secure webhosting and legal services.

We wanted to reach a logo that spoke about technology and security, in a clean and serious manner. I started exploring with images of biometric sensors as a means of expressing high-tech security.

We discussed about the sensor turning red and green for closed and open, we finally stuck to the closed (red) shade. The vertical hand also works as a 'stop' warning. We chose a lightweight typeface that was clean and disctinctive, and used lots of whitespace for transmitting seriousness.

The company has grown strongly over time, and the logo has been used in several instances, it stands out as a clean image among other cluttered faces of their competitors.